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What determines which self help products sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell self help products to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the self help products advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the self help products demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the self help products sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in self help products might be.
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Think about the magazine section in your local supermarket. If you reach out with your eyes closed and grab the first magazine you touch, you are about as likely to get a self help products tabloid as you are a respected self help products journal.
Now imagine that your supermarket is so accommodating that they allow anyone who has an opinion on self help products, well informed or otherwise, to just stack their self help products articles, magazines or books in the store. Now if you reach out at random you are highly likely to get junk information on self help products and lots of it.
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