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Anyone with a computer and modem can become an electronic publisher of merck on the Internet, disseminating information to a global audience. While this new medium explodes with merck information, it also poses a vexing problem: How do you evaluate the quality of the merck information? Just because a document appears online doesn't mean it contains valid information. In fact online information demands close scrutiny.
The publishing world has a long tradition of journalistic standards to which print materials are held. Although many writers and publishers adhere to these standards when publishing on the Web, many don't. It's up to you to cast a critical eye, sorting merck fact from fiction, actuality from opinion. Whether you are reading a printed article or an electronic one, a healthy dose of skepticism is in order even when it comes to our merck recommendations.
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Thousands of merck e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your merck customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.
Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for merck purchases. But most analysts project healthy growth for merck online sales, especially as security issues are addressed.
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