Think about the magazine section in your local supermarket. If you reach out with your eyes closed and grab the first magazine you touch, you are about as likely to get a smithkline tabloid as you are a respected smithkline journal.
Now imagine that your supermarket is so accommodating that they allow anyone who has an opinion on smithkline, well informed or otherwise, to just stack their smithkline articles, magazines or books in the store. Now if you reach out at random you are highly likely to get junk information on smithkline and lots of it.
RX Right! Resources smithkline to pharmaceutical sales interview