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You've probably heard of search engines such as Yahoo!, Google, and AltaVista. There are literally dozens of these tools to help you locate the pharmaceutical services information you're looking for. The trick is understanding how they work, so you can use the right tool for the job and if the returned list of pharmaceutical services sites is useable. We've done this and our summary below will save you hours and hours of time.
Search engines break down into two categories, directories and indexes. Directories, such as Yahoo!, are good at identifying general information but no so good and specific pharmaceutical services information. Like a card catalog in a library, they classify websites into similar categories, such as accounting firms, English universities and pharmaceutical services providers. The results of your search will be a list of websites related to your search term. For instance, if you are looking for the pharmaceutical services, use a directory.
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If you've spent any time online looking for pharmaceutical services, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for pharmaceutical services ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which pharmaceutical services sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell pharmaceutical services to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the pharmaceutical services advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown here.
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